Alloro
Mission
Alloro Africa Enviro Services provides a full suite of innovative, onsite, and integrated medical waste solutions for significantly reduced operating expenses, zero-carbon emissions, and a greener planet powered by the world’s leading technologies and expert technical teams because doing more for the environment should cost less.
Vision
To be the leading provider of sustainable medical waste management solutions for the pharmaceutical and healthcare industries in Africa, relieving our customers of the burden and related costs of managing medical waste effectively.
Brand Statements
Persona
A. CONVICTION
Waste management should be reliable, reflexive, and revolutionary.
B. PURPOSE
Provide premier and apt onsite waste management solutions.
C. TONE OF VOICE
Reassuring | Articulate | Refined | Assertive
D. VALUES
Cycles / Sustainability
Our business is in sustainability and our vehicle lies inservices.
Machines / Competence
Priding our services in expert knowledge and reliabledelivery.
Citizenship / Community
Helping our clients help their communities for a cleanerworld.
Earnest / Determination
Conserving an ecological balance by avoiding depletion of natural resources.
Value Prop Loglines
- Onsite medical waste treatment through innovative, integrated, and cost-effective management solutions.
- A new way to treat medical waste: 70% waste disposal cost reduction and lower ecological impact for cleaner workspaces and communities.
- Advancing the health and safety of communities across Africa one hospital.
- An integrated waste treatment model encompassing all aspects of bio-hazardous waste management, including storage, handling, and treatment.
Colours
A study from the University of Winnipeg found that up to 90% of people’s assessment of products or services is based on colours alone. The power of colour to impact our moods, feelings, and attitudes makes it an important factor in portraying our brand values.
Typography
Typographic hierarchy is another format for determining visual hierarchy. This form of hierarchy uses typography to arrange a layout so that the most important words are displayed with the most impact, and so that users can scan text for key information. Typographic hierarchy creates a contrast between elements in the layout. There are a variety of ways you can create order in a layout, a sense of typographic hierarchy, including techniques used by Alloro layouts.
