Ask Cicero
Mission
Ask Cicero is an on-demand legal consultancy that fulfills the legal requirements of small businesses by allowing them to generate their own legal documents, tailored for their businesses, at a fraction of the cost of a regular lawyer.
Vision
We’re typing away to becoming a business staple in the SME bouquet of services within South Africa.
Brand Statements
Persona
A. CONVICTION
We believe giving SMEs access to fair and affordable legal protection will improve the South African economy.
B. PURPOSE
Provide the most relevant legal information and world-class contracts to South African businesses.
C. TONE OF VOICE
Educated | Sure | Informative | Inviting
D. VALUES
i. Accessibility
The more the merrier. We tailor our services to ensure that we serve as many businesses as possible.
ii. Usability
Communicating complex legal jargon in simple terms is what makes any agreement work best.
iii. Appeal
Our legal counsel and contracts are made relevant to the respective business’s legal wants and needs at world-class standards.
Value Prop Loglines
- Get personalised legal services with packages cheaper than Netflix.
- Generate contracts specific to your business needs with on-demand legal advice.
- Get access to R 500,000 worth of legal advice and tailored contracts at a fixed subscription fee.
Colours
A study from the University of Winnipeg found that up to 90% of people’s assessment of products or services is based on colours alone. The power of colour to impact our moods, feelings, and attitudes makes it an important factor in portraying our brand values.
Typography
Typographic hierarchy is another format for determining visual hierarchy. This form of hierarchy uses typography to arrange a layout so that the most important words are displayed with the most impact, and so that users can scan text for key information. Typographic hierarchy creates a contrast between elements in the layout. There are a variety of ways you can create order in a layout, a sense of typographic hierarchy, including techniques used by Ask Cicero layouts.
