Best Life
Mission
Best Life is redefining the stigmas of sobriety and rehabilitation by helping our members find their community and rebuild their way to wellness on a social health app built by meaningful connection and access to an array of life changing resources.
Vision
To be the number one sobriety mHealth app on the market within 5 years by helping over 2 million members to live their best lives, free from the chains of addiction.
Brand Statements
Persona
A. CONVICTION
True contentment can only be achieved through human connections.
B. PURPOSE
Fascilitating health and wellness through meaningful human connections for those struggling with addiction or aspiring to lead a conscious life of sobriety.
C. TONE OF VOICE
Aspirational | Reliable | Optimistic | Benevolent
D. VALUES
Bonds / Community
We are dedicated to easing the pain of isolation by giving our users the tools and human connections they need to rebuild their lives in the community.
Humane / Empathy
Our programmes and communities use radical empathy and lived experience to understand the unique lifestyles and backgrounds of our users.
Truth Triangle / Honesty
We understand that hope and trust can only exist in a rigorously honest environment - coming together to overcome common challenges.
Value Prop Loglines
- Our app is one of the few that helps members find their direct community in their recovery journey. Best Life is an immersive social health app that uses our community and knowledge pool to redefine the stigma of sobriety and rehabilitation.
- We know that sobriety and rehabilitation can be tough, but we‘re here to make it enjoyable. Our app is the first of its kind with personalised advocacy, non judgemental peer support, and an inspirational community that will help you feel like you‘ve finally found your community.
- Find a supportive community, discover the resources you need to heal, and gain access to a world of life changing benefits - rebuild to live your Best Life.
Colours
A study from the University of Winnipeg found that up to 90% of people’s assessment of products or services is based on colours alone. The power of colour to impact our moods, feelings, and attitudes makes it an important factor in portraying our brand values.
Typography
Typographic hierarchy is another format for determining visual hierarchy. This form of hierarchy uses typography to arrange a layout so that the most important words are displayed with the most impact, and so that users can scan text for key information. Typographic hierarchy creates a contrast between elements in the layout. There are a variety of ways you can create order in a layout, a sense of typographic hierarchy, including techniques used by Best Life layouts.
