Chabi Craft
Mission
We strive to reshape the way people experience their living space by creating furniture pieces that blend African craftsmanship with modern design, delivering comfort and elegance while reconnecting them with Africa's rich and sophisticated legacy.
Vision
We envision a future where Chabi Craft leads in the renaissance of African furniture, setting a global standard for the fusion of traditional craftsmanship and modern design.
Brand Statements
Persona
Conviction
We trust in the ability to bringAfrica's legacy to life through artisanal furniture, blending comfort,aesthetics, and cutting-edge design for an unparalleled home experience.
Purpose
Our purpose is to celebrate and continue Africa's legacy in the realm of contemporary furniture making, fusingtraditional craft with modern design to enhance comfort and aesthetics.
Value Prop Loglines
- Elegantly BridgingTime - Uniting the Artisanal Soul of Africa with the Pulse of Modern Design inEach Bespoke Piece.
- Celebrate anAesthetic Fusion with Chabi Craft Manufacturers - The Harmony of Age-Old African Craftsmanship and Modern Sophistication in Furniture Design.
- A Symphony of Past and Present with Chabi Craft Manufacturers - Where Authentic African Heritage Dances with Contemporary Design inFurniture Craftsmanship.
- Crafting an ElevatedLifestyle - Combining African Artistry and Modern Design for a Bespoke LivingExperience.
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Colours
A study from the University of Winnipeg found that up to 90% of people’s assessment of products or services is based on colours alone. The power of colour to impact our moods, feelings, and attitudes makes it an important factor in portraying our brand values.
Typography
Typographic hierarchy is another format for determining visual hierarchy. This form of hierarchy uses typography to arrange a layout so that the most important words are displayed with the most impact, and so that users can scan text for key information. Typographic hierarchy creates a contrast between elements in the layout. There are a variety of ways you can create order in a layout, a sense of typographic hierarchy, including techniques used by UniSky.
