Citta
Mission
CiTTA is a digital sustainability platform for the networking, recruiting and data sharing of industry professionals in the built environment.
Vision
We are building a platform robust enough to be a staple tool for all professionals in pre-production, production and analysis phase of their projects.
Brand Statements
Persona
A. CONVICTION
We believe the cross-pollination of data sources innovates practice.
B. PURPOSE
We create platforms for the collaboration of data and best practice sharing.
C. TONE OF VOICE
Leader | Competent | Progressive | Technical
D. VALUES
i. INTERDISCIPLINARY
True innovation occurs when two seemingly separable disciplines come together to create unique ways to solve old problems.
ii. ENTERPRISE
We equip ourselves with an entrepreneurial mindset to overcoming challenges, learning from past ventures and taking radical ownership of our projects for the most prevailing problems of the world.
iii. DYNAMISM
We get a lot of our inspiration from nature to ensure nature’s prosperity. Moreover, like ebb and flow of the ocean, we see the world as an ever-changing environment.
Value Prop Loglines
- The frontier of sustainable development in the built environment.
- The biggest resource hub for sustainable development in the built environment..
- Access data-rich resources in seconds on Africa’s biggest sustainable development hub.
- Meet and recruit industry professionals in moments of sign up.
Colours
A study from the University of Winnipeg found that up to 90% of people’s assessment of products or services is based on colours alone. The power of colour to impact our moods, feelings, and attitudes makes it an important factor in portraying our brand values.
Typography
Typographic hierarchy is another format for determining visual hierarchy. This form of hierarchy uses typography to arrange a layout so that the most important words are displayed with the most impact, and so that users can scan text for key information. Typographic hierarchy creates a contrast between elements in the layout. There are a variety of ways you can create order in a layout, a sense of typographic hierarchy, including techniques used by Citta.
