Fanbase
Mission
We are driven to empower musicians, creators, and sports teams in Africa through sourcing, designing, prototyping, sampling, manufacturing, selling, and distributing one-of-a-kind merchandise pieces.
Vision
To become the world leader in bringing merchandise to the African community, we are changing the way people buy and sell their merchandise.
Brand Statements
Persona
A. Conviction
We believe merchandise is one of the greatest ways to support cultural, creator, and sporting icons.
B. Purpose
We provide turnkey, merchandising platforms for musicians, creators, sports teams, and events to reach and sell to their fans.
C. Tone of Voice
Bold | Forward | Looking | Fearless | Cultured
D. Values
i. Forever Fandom / Inclusivity
We are fans of all types of fans and drive our culture to be inclusive of all genres of music, sports categories, and more.
ii. Growing Base / Growth
Supporting our clients to grow their brands through carefully engineered merchandise and pricing models.
iii. Groves / Scalability
Seizing the opportunities provided by tech to rapidly reach new target segments and optimise distribution networks.
Value Prop Loglines
- We’re merch experts from initial concept to delivering your final product, we have you covered.
- You inspire and we develop, create, and merchandise while also giving you a healthy revenue share to support what you do best: entertaining and charming the masses.
- Your Merch Sells, We Deliver: You dream it, we design and distribute it. Your fans preorder it, and we bring your vision to life at scale.
Colours
A study from the University of Winnipeg found that up to 90% of people’s assessment of products or services is based on colours alone. The power of colour to impact our moods, feelings, and attitudes makes it an important factor in portraying our brand values.
Typography
Typographic hierarchy is another format for determining visual hierarchy. This form of hierarchy uses typography to arrange a layout so that the most important words are displayed with the most impact, and so that users can scan text for key information. Typographic hierarchy creates a contrast between elements in the layout. There are a variety of ways you can create order in a layout, a sense of typographic hierarchy, including techniques used by FanBase layouts.
