FLYT
Mission
We’re a waste-to-resource company focused on providing solutions for organic-waste management converted into sustainable biomass fertilisers and protein feed.
Vision
We’re buzzing to become the trusted custodians of organic waste and loyal suppliers of biomass goods within Africa.
Brand Statements
Persona
A. CONVICTION
We believe nature presents the most effective circular economy.
B. PURPOSE
Use insects for waste-to-resource conversions.
C. TONE OF VOICE
Down-to-earth | Reliable | Corporate | Independent
D. VALUES
i. Mutual Flight
We remain optimistic about the potential that nature presents our cohabited progress.
ii. Buzz
Seeing the world as a set of opportunities is core to our entrepreneurial worldview.
iii. Organic
We keep it real in our solution-ideation with all our stakeholders by being grounded.
Value Prop Loglines
- Upcycle local waste into a high-quality protein with our turnkey solutions.
- Save the sea and generate alternative proteins to fishmeal for petfoods and livestock.
- We harness high-tech solutions to optimise waste-to-resource management.
Colours
A study from the University of Winnipeg found that up to 90% of people’s assessment of products or services is based on colours alone. The power of colour to impact our moods, feelings, and attitudes makes it an important factor in portraying our brand values.
Typography
Typographic hierarchy is another format for determining visual hierarchy. This form of hierarchy uses typography to arrange a layout so that the most important words are displayed with the most impact, and so that users can scan text for key information. Typographic hierarchy creates a contrast between elements in the layout. There are a variety of ways you can create order in a layout, a sense of typographic hierarchy, including techniques used by FLYT.
