Forte
Mission
Forte empowers athletes and everyday exercises everywhere to push their limits, transform their lives and connect with world-class, on-demand, and personalised coaches all on one seamless affordable mobile app.
Vision
We’re training to be global leaders in positively reshaping millions of people’s relationships with exercise by transforming it to their terms.
Brand Statements
Persona
A. CONVICTION
We believe personalisation is tantamount to the success of anyone’s fitness journey.
B. PURPOSE
We create and facilitate direct, personalisable relationships with coaches and their athletes.
C. TONE OF VOICE
Competent | Inviting | Inspirational | Witty
D. VALUES
i. The Pulse / Empathy
Diving deep into the personal needs of athletes while equipping coaches with all the tools they need to manage the relationship.
ii. Higher Self / Digital
We see our clients’ digital personas as reflections of the real world and disrupt fitness industries through a radical dedication to digital transformation.
iii. Plus Size / Accessibility
We recognise everyone as an athlete and promote wellness through movement for anyone looking to reach the best versions of themselves.
Value Prop Loglines
- Forte is a modern app that brings top coaches to you. No waiting rooms. No pointless appointments. Just top coaches and classes – on-demand.
- Forte is a new, tech-first sports and lifestyle coaching service – built for you and your coach to get the most out of your body, mind, and life.
- Join the Forte family and get access to certified, professional coaches anytime, anywhere! Enjoy a fit lifestyle where you’re in charge.
Colours
A study from the University of Winnipeg found that up to 90% of people’s assessment of products or services is based on colours alone. The power of colour to impact our moods, feelings, and attitudes makes it an important factor in portraying our brand values.
Typography
Typographic hierarchy is another format for determining visual hierarchy. This form of hierarchy uses typography to arrange a layout so that the most important words are displayed with the most impact, and so that users can scan text for key information. Typographic hierarchy creates a contrast between elements in the layout. There are a variety of ways you can create order in a layout, a sense of typographic hierarchy, including techniques used by Forte layouts.
