Imbewu Farms
Mission
We are Imbewu Farmers, helping lead the way to a greener, healthier future by promoting agriculture localisation powered by honest agribusiness solutions empowering micro-farms to feed the world.
Vision
A world where every community has access to healthy, affordable food grown by small-scale farmers using regenerative agriculture practices.
Brand Statements
Persona
A. CONVICTION
Agriculture localisation is the future of food security sustainability.
B. PURPOSE
Fast-track efficiencies and shorten distances between producer and consumer.
C. TONE OF VOICE
Competent | Inviting | Inspirational | Wholesome
D. VALUES
Blue Skies / Transparency
From supply chain management to final market pricing, our agribusiness solutions are totally transparent and honest.
Common Crops / Inclusivity
Empowering those who need us most
- driven by our mandate for equality through inclusivity and opportunity.
Notes / Interactive
Our solutions engage learners to interact with the content by asking or contributing to their community of friends and tutors.
Value Prop Loglines
- We work with farmers to help them produce and sell their produce. With our knowledge and experience, we ensure that your product is picked up and taken to the right place.
- Imbewu offers a unique opportunity for local farmers in Africa to grow their produce and sell it to retailers making relationships honest and easy.
- Imbewu Farmers is a trusted distributor of local produce, offering a reliable income for farmers and supply for householders and retailers so you can focus on what matters most.
Colours
A study from the University of Winnipeg found that up to 90% of people’s assessment of products or services is based on colours alone. The power of colour to impact our moods, feelings, and attitudes makes it an important factor in portraying our brand values.
Typography
Typographic hierarchy is another format for determining visual hierarchy. This form of hierarchy uses typography to arrange a layout so that the most important words are displayed with the most impact, and so that users can scan text for key information. Typographic hierarchy creates a contrast between elements in the layout. There are a variety of ways you can create order in a layout, a sense of typographic hierarchy, including techniques used by Imbewu Farms.
