iPet
Mission
iPet is an app-based platform that creates seamless interactions between vets and pet owners for consultations, post-surgery follow-ups, prescriptions, and payments.
Vision
We’re striving to be a staple tool of all medical petcare practitioners in South Africa.
Brand Statements
Persona
A. CONVICTION
We believe pet healthcare should be equipped with the latest technology.
B. PURPOSE
Digitalise pet healthcare.
C. TONE OF VOICE
Trustworthy | Sincere | Spirited | Technical
D. VALUES
i. Pet
Animals and healthy relationships with their owners are at the centre of our operations.
ii. Vet
We work alongside the most reputable veterinarians to build contemporary solutions.
iii. Sit
Consistency, efficiency and reliability are interwoven into the fabric of our capabilities.
Value Prop Loglines
i. Automate customer bookings and post-surgery follow-ups on a single platform.
ii. Save time and practice resources by consulting with customers virtually.
iii. Store, send and view your database of electronic medical records on our cloud.
Colours
A study from the University of Winnipeg found that up to 90% of people’s assessment of products or services is based on colours alone. The power of colour to impact our moods, feelings, and attitudes makes it an important factor in portraying our brand values.
Typography
Typographic hierarchy is another format for determining visual hierarchy. This form of hierarchy uses typography to arrange a layout so that the most important words are displayed with the most impact, and so that users can scan text for key information. Typographic hierarchy creates a contrast between elements in the layout. There are a variety of ways you can create order in a layout, a sense of typographic hierarchy, including techniques used by iPet layouts..
