Mufasa
Mission
Mufasa Technology prides itself on catering to the ICT needs of growing enterprises through tailored solutions that match their particular systems through a full-service offering acting as a dedicated IT department.
Vision
We’re striving to establish ourselves in Africa as a leading ICT provider known to unleash the roar of enterprises for a hyperconnected business continent.
Brand Statements
Persona
A. CONVICTION
We believe ICT is the lifeblood of business.
B. PURPOSE
We provide managed ICT Solutions to clients with an appetite for growth.
C. TONE OF VOICE
Wise | Confident | Independent | Corporate
D. VALUES
i. Common Sense / Wisdom
Bridging the gap between innovation and business objectives to ensure that our solutions are fit-for-purpose.
ii. Pride and Promise / Loyalty
Our services and products produce long-term reciprocity and are entrenched in a sense of integrity to meet our clients’ objectives.
iii. Resounding Roar / Growth
Technology enables our customers to introduce efficiencies and implement effective communications to connect their businesses to the world.
Value Prop Loglines
- 21 years of IT experience at a fraction of the price of a full-time employee.
- Connect your business to the world and unlock your growth.
- Access a full-service IT department at a fix-fee for less than a permanent employee.
Colours
A study from the University of Winnipeg found that up to 90% of people’s assessment of products or services is based on colours alone. The power of colour to impact our moods, feelings, and attitudes makes it an important factor in portraying our brand values.
Typography
Typographic hierarchy is another format for determining visual hierarchy. This form of hierarchy uses typography to arrange a layout so that the most important words are displayed with the most impact, and so that users can scan text for key information. Typographic hierarchy creates a contrast between elements in the layout. There are a variety of ways you can create order in a layout, a sense of typographic hierarchy, including techniques used by Mufasa layouts.
