O-Cube
Mission
O-Cube is a disinfectant technology company that specialises in affordable ozone applications.
Vision
We’re striving to become part of every high-risk household in South Africa.
Brand Statements
Persona
A. CONVICTION
We believe technology should democratise decontamination.
B. PURPOSE
Create accessible disinfectant technologies.
C. TONE OF VOICE
Competent | Reliable | Confident | Approachable
D. VALUES
i. Clean
Every person should have the ability and accessibility maintain cleanliness.
ii. Vitality
We strive to deliver peace of mind so that customers can live to their fullest.
iii. (O)3
Our solutions are driven by natural compounds to combat harmful microorganisms – organic innovations.
Value Prop Loglines
- Kills 99.99% of germs through a 360-degree natural ozone cloud.
- A chemical-free, natural disinfectant fit for food and any other household item.
- Electrically powered ozone disinfectant cube – no refills & no hassles.
Colours
A study from the University of Winnipeg found that up to 90% of people’s assessment of products or services is based on colours alone. The power of colour to impact our moods, feelings, and attitudes makes it an important factor in portraying our brand values.
Typography
Typographic hierarchy is another format for determining visual hierarchy. This form of hierarchy uses typography to arrange a layout so that the most important words are displayed with the most impact, and so that users can scan text for key information. Typographic hierarchy creates a contrast between elements in the layout. There are a variety of ways you can create order in a layout, a sense of typographic hierarchy, including techniques used by O-Cube layouts.
