PageBeats
Mission
The PageBeats analytics tool gives customers the power to see beyond their website data to make smarter decisions harnessing data into useful info, privacy into practice, and easy into effective with an ultrasimple dashboard because businesses should be able to turn information into insight - never miss a beat.
Vision
We aspire to make data analytics accessible to everyone on the globe, from the untrained eye to the most advanced professional.
Brand Statements
Persona
A. CONVICTION
We believe data should empower and not confuse a business owner.
B. PURPOSE
We provide high-quality, super-simplifed website visitor information.
C. TONE OF VOICE
Competent | Wise | Curious | Witty
D. VALUES
i. Everyday Beats / Reliability
Web Analytics – like oxygen, water and sunlight – is essential to a healthy digital ecosystem. Our analytics solution is built for reliable decision-making.
ii. Digital Bloom / Growth
We know success is about making decisions that make sense for your business with the goal of responsible business growth.
iii. People’s Pages / Usability
We make analytics usable through a radical dedication to practical and intuitive user controls and visual data representations.
Value Prop Loglines
- Consider this your analytics-lover’s guide to building a smarter business; helping you leverage web data to make smarter, faster, and more profitable decisions.
- We make analytics something you can use, with features like our fuss-free, visual dashboard, highly flexible custom reports and alerts, and intuitive navigation for easy data exploration.
- PageBeats allows you to see how your traffic is really finding and interacting with your website and provides detailed insight into the most important aspects of your digital presence.
Colours
A study from the University of Winnipeg found that up to 90% of people’s assessment of products or services is based on colours alone. The power of colour to impact our moods, feelings, and attitudes makes it an important factor in portraying our brand values.
Typography
Typographic hierarchy is another format for determining visual hierarchy. This form of hierarchy uses typography to arrange a layout so that the most important words are displayed with the most impact, and so that users can scan text for key information. Typographic hierarchy creates a contrast between elements in the layout. There are a variety of ways you can create order in a layout, a sense of typographic hierarchy, including techniques used by Ask Cicero layouts.
