Pescaluna
Mission
We create moments where people can come together over full plates of succulent fish. Using our age-old fishing wisdom and culinary knowledge, we’re delighted to teach our customers all about the delicious habits of responsible fish consumption.
Vision
Whether close-by or far-away, we’d like to be everyone’s favorite local fisherman.
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Brand Statements
Persona
PURPOSE
Inspire People to Love Fish.
BRAND SUMMARY
We’ve got a brand with wholesome values that allows everyone to become part of our fisherman’s family. There’s a fish that’s just right and a recipe that’s just perfect for anyone, and we love bringing them all together.
IDENTITY SYSTEM AS A BRAND
A. Product Scope
- Fresh Fish
- Frozen Fish
- Delivery Service
B. Product Attributes
- Value for Money
- Good Quality
- Sustainable
C. USERS
- Retailers
- Wholesalers / Suppliers
- End Consumers
IDENTITY SYSTEM AS A PERSONA
A. Personality
- Genuine
- Informed
- Eager
- Practical
- Passionate
B. Brand-customer Relations
- Fish Connoisseur
- Local
- Friend
Value Prop Loglines
- We create moments where people can come together over full plates of succulent fish.
- Moments together around succulent seafood.
- It’s not just about our company or our fishermen, it’s about the togetherness we feel as a community. Sharing in the laughter around a table, where full plates of fresh fish mean full hearts.
Colours
A study from the University of Winnipeg found that up to 90% of people’s assessment of products or services is based on colours alone. The power of colour to impact our moods, feelings, and attitudes makes it an important factor in portraying our brand values.
Typography
Typographic hierarchy is another format for determining visual hierarchy. This form of hierarchy uses typography to arrange a layout so that the most important words are displayed with the most impact, and so that users can scan text for key information. Typographic hierarchy creates a contrast between elements in the layout. There are a variety of ways you can create order in a layout, a sense of typographic hierarchy, including techniques used by Pescaluna.
