Spekboom
Mission
Spekboom is a nature-inspired travel platform giving guests expertly curated stays while empowering local African communities for a better tomorrow.
Vision
We’d love to see tourism in Africa lead to long-term sustainability by being the leading facilitators of organic connections between hosts and the global village.
Brand Statements
Persona
A. CONVICTION
We believe true adventure begins in nature and ends in generosity.
B. PURPOSE
Provide highly curated destinations and experiences for local and international travelers whilst giving back to local communities.
C. TONE OF VOICE
Passionate | Inviting | Friendly | Cheerful | Technical
D. VALUES
i. Natural Living
Beyond sustainability, we choose to celebrate Africa’s rich natural diversity and heritage by sharing it with the world.
ii. Careful Curiosity
Healthy communities means lush landscapes, we’re focused on building sustainable relationships between visitors and locals.
iii. Dynamism
Moments matter most and we’re here to help our guests experience life-long memories because it’s not what you have but what you’ve done that counts.
Value Prop Loglines
- The frontier of sustainable development in the built environment.
- The biggest resource hub for sustainable development in the built environment.
- Access data-rich resources in seconds on Africa’s biggest sustainable development hub.
- Meet and recruit industry professionals in moments of sign up.
Colours
A study from the University of Winnipeg found that up to 90% of people’s assessment of products or services is based on colours alone. The power of colour to impact our moods, feelings, and attitudes makes it an important factor in portraying our brand values.
Typography
Typographic hierarchy is another format for determining visual hierarchy. This form of hierarchy uses typography to arrange a layout so that the most important words are displayed with the most impact, and so that users can scan text for key information. Typographic hierarchy creates a contrast between elements in the layout. There are a variety of ways you can create order in a layout, a sense of typographic hierarchy, including techniques used by Ask Cicero layouts.
