Strapp
Mission
We are on a mission to unlock the value of 'stuff' through our rental marketplace by building local communities and contributing to the planet‘s health by making lives better with the reward of extra revenues and the affordability of goods.
Vision
To be the easiest place to rent (almost) anything and build communities while doing so.
Brand Statements
Persona
A. CONVICTION
We believe shared ownership empowers society to be more frugal and environmentally conscious.
B. PURPOSE
We provide secure, high-quality opportunities for peer-to-peer sharing of goods.
C. TONE OF VOICE
Candid | Colloquial | Inclusive | Excited
D. VALUES
i. Micasa Sucasa / Shared Value
Creating shared prosperity via social change: connecting good business practice with good people to create shared value through mutual benefits.
ii. 4K TV / Innovation
We understand that innovation is a never-ending process and strive to create new solutions that complement our mission.
iii. Fort Knox / Trust
Sharing is caring but we are committed to providing the most secure services from comprehensive vendor screening to secure payment portals.
Value Prop Loglines
- Need a ladder? A high heel for a special event? How about highend camera gear for your next big shoot? With Strapp, you can rent almost anything you need to make life simpler, faster and more fun. You may even make new friends in your community!
- Leave the hassle of searching for a bargain behind. With Strapp, you can rent almost anything from anyone, nearby or across the country. From blenders to boats, the fun is all yours.
- When the object of your desire is just a click away, owning less doesn’t just feel better – it can also save you money.
Colours
A study from the University of Winnipeg found that up to 90% of people’s assessment of products or services is based on colours alone. The power of colour to impact our moods, feelings, and attitudes makes it an important factor in portraying our brand values.
Typography
Typographic hierarchy is another format for determining visual hierarchy. This form of hierarchy uses typography to arrange a layout so that the most important words are displayed with the most impact, and so that users can scan text for key information. Typographic hierarchy creates a contrast between elements in the layout. There are a variety of ways you can create order in a layout, a sense of typographic hierarchy, including techniques used by Strapp layouts.
