Stride
Mission
Our mission is to redefine local deliveries in Africa and beyond, serving not just as a logistics company, but as a partner for growth, providing businesses with innovative, user-friendly, and reliable solutions, driving progress in the logistics industry, and making a difference in the lives of our customers and their businesses.
Vision
Our vision is to transform the landscape of local deliveries, becoming the go-to partner for businesses seeking growth, efficiency, and customer satisfaction in Africa and across the globe.
Brand Statements
Persona
Conviction
We believe that last-mile deliveries are the lifeblood of businesses, and by revolutionising them, we can invigorate the entire commercial landscape.
Purpose
To be the enthusiastic partner in last-mile delivery solutions, helping businesses to leap over logistical hurdles and race towards growth and success.
Value Prop Loglines
- Seamless Deliveries, Seamless Operations - We take the hassle out of local deliveries, boosting your operational efficiency.
- Your Growth, Our Journey - We’re committed to driving your business growth with our innovative local delivery solutions - more deliveries, and more customers.
- Happy Customers, Delivered - Our local delivery solutions are designed to exceed your customers’ expectations, driving their satisfaction and your success.
- Your Peace of Mind, Our Priority - We’re committed to providing reliable local delivery solutions that give you peace of mind so that you focus on what you do best.
Colours
A study from the University of Winnipeg found that up to 90% of people’s assessment of products or services is based on colours alone. The power of colour to impact our moods, feelings, and attitudes makes it an important factor in portraying our brand values.
Typography
Typographic hierarchy is another format for determining visual hierarchy. This form of hierarchy uses typography to arrange a layout so that the most important words are displayed with the most impact, and so that users can scan text for key information. Typographic hierarchy creates a contrast between elements in the layout. There are a variety of ways you can create order in a layout, a sense of typographic hierarchy, including techniques used by UniSky.
