Timbaktuu
Mission
At Timbaktuu Jobs, we’re on a mission to be the best matchmaker for blue-collar workers and recruiters. Our goal? To connect hardworking talent with amazing opportunities, and reduce the administrative burden for recruiters - whilst keeping it easy, enjoyable, and hassle-free.
Vision
We strive to redefine the narrative of blue-collar work as a valued, respected, a fulfilling career option.
Brand Statements
Persona
Conviction
We trust in the extraordinary impact that blue-collar workers can have on the nation’s progress once they are equipped with seamless access to opportunities.
Purpose
We exist to provide blue-collar workers in South Africa with an innovative and frictionless way to access job opportunities, opening doors to a better future and enabling them to contribute to the nation’s socio economic development.
Value Prop Loglines
- Discover Jobs and Skills Opportunities at Your Fingertips with Tuu Jobs on WhatsApp - Its just Simple!
- Timbaktuu: Find Jobs with Ease on WhatsApp - Your Local Internet Cafe Just Became Your Gateway to Opportunity!
- Find the Perfect Match for Your Projects with Timbaktuu - Access Experienced Working Crews, Boost Efficiency, and Achieve Outstanding Results!
- Timbaktuu: Source Top-Notch Working Crews with Ease - Discover Verified Talent, Build Your Dream Team!
- Timbaktuu Jobs: Source, Search and Short-list with Ease!
Colours
A study from the University of Winnipeg found that up to 90% of people’s assessment of products or services is based on colours alone. The power of colour to impact our moods, feelings, and attitudes makes it an important factor in portraying our brand values.
Typography
Typographic hierarchy is another format for determining visual hierarchy. This form of hierarchy uses typography to arrange a layout so that the most important words are displayed with the most impact, and so that users can scan text for key information. Typographic hierarchy creates a contrast between elements in the layout. There are a variety of ways you can create order in a layout, a sense of typographic hierarchy, including techniques used by UniSky.
