Tonchem
Mission
Since 2001, Tonchem has enabled African entrepreneurs to create and grow their outputs by supplying premium, turnkey oil and fuel purification resources - unlocking innovation through higher production profitabilities with our radical dedication to value-added service delivery and supply. Making their customers and our world a safer place.
Vision
To become the leading provider of high-tech resources for the refining industries in Africa - reducing customer risks and boosting customer efficiencies.
Brand Statements
Persona
A. PURPOSE
Unlock productivity in African industries through reliable and advanced oil and fuel purification.
B. VALUES
Clarity / Wisdom
Building your complete solution. We specialise in custom solutions involving engineering consulting, purification material supply, and
long-term value-added service delivery.
Purity / Premium Service
Using only the most advanced products and consulting services, maximise profits to realise your business growth by removing risk
factors that challenge your ability to manage your output quality.
Integrity / Transparency
We pride ourselves on providing transparent business solutions by consistently exceeding our customers’ expectations and meeting
or exceeding our contractual obligations.
Consistency / Reliability
Delivering high-quality materials and services at the promised time periods without compromise because we are driven by service excellence.
Value Prop Loglines
- Enabling business owners to maximise efficiencies and growth through radical cost-savings delivered through 360 turnkey solutions.
- The future of Safety for Edible Oil, Non-Edible Oil and Fuel Operators.
- Tonchem has enabled African entrepreneurs to create and grow their outputs by supplying premium, turnkey oil and fuel purification resources.
Colours
A study from the University of Winnipeg found that up to 90% of people’s assessment of products or services is based on colours alone. The power of colour to impact our moods, feelings, and attitudes makes it an important factor in portraying our brand values.
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Typography
Typographic hierarchy is another format for determining visual hierarchy. This form of hierarchy uses typography to arrange a layout so that the most important words are displayed with the most impact, and so that users can scan text for key information. Typographic hierarchy creates a contrast between elements in the layout. There are a variety of ways you can create order in a layout, a sense of typographic hierarchy, including techniques used by Imbewu Farms.
