VibrAfrica
Mission
VibrAfrica is a revolutionary fashion label that designs and develops authentically African pieces ready-made for anyone looking to celebrate the depths of our cultural heritage through contemporary designs.
Vision
We’re stitching together a plan to become Africa’s favourite label and recognised internationally and a forerunner in the industry.
Brand Statements
Persona
A. CONVICTION
We believe traditional African garments inspire cultural identity and pride.
B. PURPOSE
We develop high-quality and affordable African garments.
C. TONE OF VOICE
Proud | Passionate | Upbeat | Sincere
D. VALUES
i. Fashion Statement / Autonomy
We share our roots as a community, culture bringing us together and our fashion choices help us craft our individuality.
ii. New Creation / Artistry
The power of heritage is often its ability to adapt and suit new eras and our pieces embrace the old through challenging new designs.
iii. Dressing People / Authenticity
Committed to a human-centred approach to design, one that represents a sincere attempt to make clothes work for people and not the other way around.
Value Prop Loglines
- Authenticity is key, proudly African garments made to last.
- African-inspired design powered by locally empowered production.
- Helping the World return to their African roots through authentic design.
Colours
A study from the University of Winnipeg found that up to 90% of people’s assessment of products or services is based on colours alone. The power of colour to impact our moods, feelings, and attitudes makes it an important factor in portraying our brand values.
Typography
Typographic hierarchy is another format for determining visual hierarchy. This form of hierarchy uses typography to arrange a layout so that the most important words are displayed with the most impact, and so that users can scan text for key information. Typographic hierarchy creates a contrast between elements in the layout. There are a variety of ways you can create order in a layout, a sense of typographic hierarchy, including techniques used by Ask Cicero layouts.
