Viridis Industries

Mission

Develop commercial and industrial solutions with resourceful partners who diversify their portfolio’s to include environmental sustainability in their portfolio’s.

Vision

We are defining a future where we are global leaders in scalable waste conversion solutions, contributing to an integrated circular economy.

Client
MTN SOLUTION SPACE
Date
9/10/2021
Service
Brand Development
Viridis Industries

Brand Statements

Persona

A. VALUES

i.Ingenuity

Our engineering combines the power of science with purposeful design. Endeavouring to achieve greater levels of waste conversion, we continuously innovate.

ii. Growth

We are resourceful in configuring our solutions, enabling sustainable growth throughout the extended lifespan of our plants, providing attractive returns within a mitigated risk environment for our partners.

iii. Globilisation

We incorporate country and waste stream specific dynamics in our bespoke solutions. This ensures optimised waste conversion implementations that are fit for purpose, legally compliant and leverages government incentives globally.

Value Prop Loglines

  • Redefining Industries through Scalable Waste Conversion for a Sustainable Circular Economy.
  • Partnering for Environmental Sustainability in Commercial and Industrial Solutions.
  • Leading the Way in Green Innovation for a Resilient and Circular Future.

Colours

A study from the University of Winnipeg found that up to 90% of people’s assessment of products or services is based on colours alone. The power of colour to impact our moods, feelings, and attitudes makes it an important factor in portraying our brand values.

Branding colours
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Typography

Typographic hierarchy is another format for determining visual hierarchy. This form of hierarchy uses typography to arrange a layout so that the most important words are displayed with the most impact, and so that users can scan text for key information. Typographic hierarchy creates a contrast between elements in the layout. There are a variety of ways you can create order in a layout, a sense of typographic hierarchy, including techniques used by Ask Cicero layouts.

Branding Typography
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