Zurura
Mission
Zurura is an omni-featured event hosting and management platform that allows users to host and engage with physical and virtual experiences equally as easily.
Vision
We’re redefining event experiences in Africa.
Brand Statements
Persona
A. CONVICTION
We believe virtual and physical events are contemporaries.
B. PURPOSE
Facilitate virtual and physical event production.
C. TONE OF VOICE
Enthusiastic | Helpful | Witty | Reassuring
D. VALUES
i. Adventure
Life is too short to do the ordinary, instead, uncover the unexplored.
ii. En-counter
Timing is almost everything, we ensure everything runs smoothly at the right moment.
iii. Space and Place
Space is the other half of everything and we’re always redefining physical and virtual places.
Value Prop Loglines
- Market, sell, host and grow your digital and physical events seamlessly on Zurura.
- Get tailored event suggestions and experience immersive virtual interactions with just a few clicks.
- Grow your digital events community with Zurura.
Colours
A study from the University of Winnipeg found that up to 90% of people’s assessment of products or services is based on colours alone. The power of colour to impact our moods, feelings, and attitudes makes it an important factor in portraying our brand values.
Typography
Typographic hierarchy is another format for determining visual hierarchy. This form of hierarchy uses typography to arrange a layout so that the most important words are displayed with the most impact, and so that users can scan text for key information. Typographic hierarchy creates a contrast between elements in the layout. There are a variety of ways you can create order in a layout, a sense of typographic hierarchy, including techniques used by Zurura..
