Africa's Greatest | Pescaluna
Originating in Hout Bay and servicing a global market, Pescaluna is truly a symbol of South African success stories. Hake longline fish is their specialty and it finds high demand in markets all over the world including, but not limited to, Spain and France where it is enjoyed as Africa's Greatest Catch. The ‘Africa's Greatest Series’ is all about your opinion on who’s who. We rewarded lucky contributors with a variety of prizes. From having a renowned chef prepare and cook for you and loved ones, to entire meal kits and delicious bundles.
This booklet serves as the blueprint for success, meticulously detailing every aspect of the competition to ensure that all moving parts seamlessly converge, delivering an exceptional user experience.
Digital
The social media posts acted as the gateway to the vibrant world of Pescaluna, where brands were nominated and votes were cast to fuel the excitement of the competition.
Africa's Greatest Series with Reuben Riffel
As a vital component of our campaign to raise awareness, we collaborated with renowned Chef Reuben Riffel, who skillfully crafted a special menu for Pescaluna, showcasing the exquisite seafood they offer.
Certificates
The campaign's grand finale featured an exciting live event, bringing together winners and Pescaluna for a celebration of local cuisine. Certificates were awarded to the winners, and a personalized menu was curated for this special occasion.
